Types of advertising

Advertisements can be divided into two broad categories (a) consumer promotion advertising and (b) dealer promotion. In addition to these two types of advertising there can also be other types of advertising as product advertising ,institutional advertising, primary demand advertising, secondary demand advertising, indoor advertising, outdoor advertising, press advertising, electronic advertising and so on. Consumers advertising is the type of advertising which is directed at the public whereas trade advertising is directed at the wholesale or distributors who resell to the public. Consumers advertising can be further divided into national advertising and local advertising. National advertising is directed at consumers throughout the entire country. This type of advertisements usually aims to create awareness among the public of a product or service or it tries to build loyalty to a product or service. Local advertising aims to inform public in a particular area where they can purchase a product or service. Advertising to the public also take the form of institutional advertising, image advertising, cooperative advertising or informational advertising. Rather than trying to sell a specific product, institutional advertising seeks to create a favorable impression of a business or institution. It is designed solely to build the prestige and public respect. For the non-profit institutions, such advertising helps support the institution’s activities, i.e. by encouraging blood donations or cash contributions or the work of an organization like the Red Cross.