Sunday, July 8, 2012

advertisement slogans and jingles


Phrase or sentence used repeatedly in the advertising of a product or service that, through its repetition alone, eventually comes to identify the product or service is called advertising slogans. Essentially, slogans serve one of the two basic functions: to communicate an idea that manufacturers want associated with either the product or service such as “The science of sound” by Technics stereo equipment, or to retain continuity within an advertising campaign. A famous example of the latter is “Ask the man who owns one” associated with the Packard automobile of the 1930’s.This particular slogan has been remembered throughout the years, long past life of the product, and is often used in other contexts. Advertising Jingles have always been the heart and soul of TV commercials. Whether it be Washing Powder Nirma or Lifebouy, Ad Jingles say it all.
A musical ad jingle is remembered over years. Some Jingles have become the identity of the products while some are hard to remember. Whereas, advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strap line is a British term used as a secondary sentence attached to a brand name .Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base. There are different kinds of slogans in the world: business, commercial, political etc. Among these commercial slogans are the most creative one in the world. Today we can sell the brand with the help of slogan.

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