Marketing mix has four subsets i.e. product, price, place and promotion and advertising is a component of promotional mix, which is used to create awareness about product and services for taking purchase decisions. Marketers use these types of tool for communication purpose. Advertisement evolves date back in the ancient times. Different societies used different types of symbols for the promotion of the products and services for attracting consumers. However, these pictures were used for a limited area for promotion. In modern time, advertisement has become important way to promote products and services and is used for communication purpose. No company can become a market leader unless they invest lots of their investment in promotional purposes. The major aim of advertising is to impact on buying behavior; however, this impact about brand is changed or strengthened frequently people’s memories. Advertising can create a unique personality for a brand which is the key to sparking customer’s desire and can s also used to reduce overall selling costs. For example, many companies are successful in creating their own brand loyalty because of their quality, taste and especially advertising. Advertising is used primarily by the firms to achieve sales by informing the consumers about new or improved products.
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